How many playbooks did rim sell

Rising temperatures can cause heat waves: Here are three tips to prevent heat stroke. OnePlus Nord 2 review Return of the flagship-killer. Friday, November 12, Back to. September sky events Meteor showers, a comet, asteroids and more. Terms of use. The reviews for the BlackBerry PlayBook might prompt tablet fans to think twice, but according to one analyst, first-day sales of the Research in Motion device were solid, with the company possibly selling 45, PlayBooks.

We don't think of long-term investments as cash, so it will be interesting, again, to see if RIM has simply revised the value of its long-term investments, even while its cash on hand has fallen.

And now it says it will have to "increase promotional activity" - in other words, subsidise sales of - the PlayBook "to drive sell-through to end customers". That means more cash paid to retailers to artificially lower the price of the PlayBook. The company also gave preliminary details of its third-quarter results, indicating that it shipped Those shipments would have been bolstered by the introduction of new phones.

That, in turn, suggests that average selling prices for BlackBerrys has fallen from the year-ago period. We'll get more when the company reports its full results on 15 December. The PlayBook, in short, has been a flop from start to finish. How did RIM get it so wrong? That's an interesting question. Announced just over a year ago, and the subject of a great deal of hype RIM's co-CEO Jim Balsillie insisted in January that companies were so excited by the prospect they were delaying iPad purchases , the only thing that the PlayBook seemed to have going for it was that RIM had a great name for security and for accessibility.

There was the promise made in February , even before the first one had launched, of an update in the summer - two 4G versions of the PlayBook - also never materialised. My own guess? The ultimate success of the PlayBook could depend on many factors, analysts have noted, including how soon RIM delivers a promised free upgrade that provides native e-mail and when U.

Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. His e-mail address is mhamblen computerworld. Matt Hamblen is a multi-media journalist covering mobile, networking and smart city tech.